Jun 17, 2023·edited Jun 17, 2023Liked by timo dechau 🕹🛠
Amplitude can also pull data from data warehouses like snowflake. Is this integration not good enough ? What is kubit's USP ?
Since amplitude is also marketing itself as a CDP, my guess is that amplitude - snowflake integration is going to get tighter with time. So, it will be hard for newbies like kubit to challenge something like amplitude. This intergation will also help amplitude counter the narrative of data warehouse-first CDPs such as rudderstack.
Amplitude can also pull data from data warehouses like snowflake. Is this integration not good enough ? What is kubit's USP ?
Since amplitude is also marketing itself as a CDP, my guess is that amplitude - snowflake integration is going to get tighter with time. So, it will be hard for newbies like kubit to challenge something like amplitude. This intergation will also help amplitude counter the narrative of data warehouse-first CDPs such as rudderstack.
I don't see how Kubit does away with something like Rudderstack or Segment, aren't there still a need for a unified tracking layer of some kind?
This is very timely Timo, thanks for putting this down!
Great read!
Wonderfully put, Timo! Look forward to your take on how BI compares in your next post.